Positive TV Presents: Ivory Crush – Paris

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France has today crushed and incinerated 3.5 tonnes of ivory, in the shadow of the iconic Eiffel Tower ahead of the UK-hosted Conference on Illegal Wildlife Trade taking place in London on the 13th February.International wildlife charity, the Born Free Foundation, has been protecting elephants and supporting initiatives to eliminate the illegal trade in ivory for more than a quarter of a century. Welcoming this historic event, Born Free's President, Will Travers OBE, said:"By destroying this ivory, France is sending two key messages to the global community: that the illegal ivory trade is completely unacceptable and that ivory should never be allowed to enter the marketplace, where it fuels demand and contributes to the death of both elephants and the wildlife rangers trying to protect them."

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