Estethica 2011

Estethica celebrated its 5th Anniversary as the industry’s leading showcase of ethical fashion.

PTV was there to record the event! Livia Firth and Harold Tillman CBE, Chairman of the British Fashion Council (BFC), hosted a celebratory for guests including past and present Estethica designers and industry experts at Almada, Mayfair.

Installations were curated by five of the current Estethica designers: Christopher Raeburn, Dr Noki, From Somewhere, Junky Styling and The North Circular.

The Anniversary event also saw the launch of the Mayor of London’s Green Guide to Fashion. This guide is the latest addition in a series of Green Creative Industry Guides for London, which provide businesses with guidance on how to lower their carbon emissions.

Estethica was founded in 2006 showcasing 13 brands, and has gone on to support a total of 108 international designers over the past 5 years. All Estethica designers have been selected as they adhere to at least one of the three Estethica principles of fair-trade, ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence.

The initiative is co-curated by Anna Orsini, BFC Strategic Consultant, Orsola de Castro and Filippo Ricci of the pioneering, up-cycling label ‘From Somewhere’.