Anastasia Dedyukhina ditched her smartphone, together with her senior international career in digital marketing, when she realized how dependent she had become on the gadget. Today she acts as a business mentor, supporting ethical tech startups, and runs Consciously Digital, helping companies and individuals be more productive and less stressed in an age of digital distraction. In her talk, Anastasia will explain why we feel the uncontrollable urge to check our smartphones all the time and share the valuable lessons she learned and the tips that helped her find the balance between her online and offline life.
Having worked for 12+ years in senior digital marketing positions for global media and internet brands, and easily spending 16 hours a day connected and even sleeping with her phone, Anastasia eventually realised she needed to unplug to remain healthy and productive.
Giving up her smartphone was the first step to creating Consciously Digital – a London-based training and coaching company that helps individual and corporate clients be more productive online, so that they can have more time for things that matter.
Anastasia is a frequent speaker at global internet conferences on the topics of ethical tech and digital detox, as well as marketing in the age of digital distraction. She blogs for Huffington Post about digital detox, and is currently finalising her first book on the same subject. Anastasia was born in Russia, lived in six different countries, and has an MBA from SDA Bocconi (Italy) and NYU Stern (USA), and a PhD from Moscow State University.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community