Panasonic initiates e-waste recycling programme in Singapore

PANASONIC INITIATES PILOT HEARTLAND E-WASTE RECYCLING PROGRAMME FOR HOME APPLIANCES IN SINGAPORE

·  The programme, running from July to December 2013, functions as an integrated platform for convenient recycling of home appliances and electronic waste, with the South East District as its launch pad

·  Panasonic collaborated with young local artist, KC Gan, to turn e-waste into art

·  Panasonic will donate 5,000 energy-efficient light bulbs to less privileged families in Marine Parade and Mountbatten

5th July 2013, Singapore – Recognising the need to raise awareness and provide an integrated platform for recycling of home appliances and electronic waste, is the driving force behind the Heartland E-Waste[1]Recycling Programme launched today. Initiated by Panasonic Asia Pacific (Panasonic)[2], in partnership with South East Community Development Council (CDC), National Environment Agency (NEA), electrical and electronic retailer BEST Denki, e-waste recycler Cimelia, and public waste collector SembWaste; the pilot programme provides a hassel-free avenue for recycling of home appliances and e-waste. The South East District is the launch pad for the programme which will run from July to December 2013. The first e-waste collection will take place on 14th July, in conjunction with Marine Parade Town Day.

Mr. Paul Wong, Managing Director, Panasonic Singapore, commented, “The recycling of home appliances, which are generally bulky in nature, has been challenging for consumers. This may have led to improper waste treatment which would then have negative repercussions on the environment. By initiating the Heartland E-Waste Recycling Programme, Panasonic aims to provide an integrated channel from which the community can recycle both their home appliances and e-waste conveniently. We hope to contribute to resource conservation, and strive for a better life and a better world for Singapore residents. Panasonic needs the support of all our partners and the community to realise the success of the programme. Ultimately, recycling is a shared responsibility.”

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