Cole Rasenberger’s quest to save forests in the US South started as a school assignment to ‘be an activist’ about something important to him. However, after learning from Dogwood Alliance that coastal forests in North Carolina are being destroyed to make throw-away paper packaging for big fast food companies—such as McDonalds and KFC—Cole Rasenberger, at the age of 8, became more than an activist; he became an environmental leader!
He started by targeting McDonalds directly. With the help of 25 friends, and his elementary school administration, he got every student in his school to sign postcards to McDonalds. In all, Cole sent 2,250 postcards to McDonalds.
“I asked my principal and teacher if I could get my whole school to sign my postcards. I told them I am only one voice; if we get my school to sign it would be thousands of voices. I think that would be better than just me,” Cole says, telling mongabay.com how he was able to get his whole school to join in his activism. “McDonalds is always doing things for kids, so I thought it would be a great place to start. I drew handmade postcards of animal habitats. […] I asked McDonald to be the environmental leader for my generation and please increase your use of post consumer recycled fiber.”