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Tag wall street journal

Portable ‘Fresh air-bags’ come to the aid of Chinese smog-ridden city

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Portable ‘Fresh air-bags’ come to the aid of Chinese smog-ridden city

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Chinese citizens who aren’t wealthy enough to join the “It’s-too-polluted-so-I’m-moving-away” bandwagon just got another opportunity for fresh air — and this one comes in a convenient plastic bag. An unnamed Chines...

Brownwashing: Why Green Consumers Buy Brown Things

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Brownwashing: Why Green Consumers Buy Brown Things

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Manufacturers have found a new way to appeal to eco-friendly consumers: Brown it. The Wall Street Journal lays out the trend: Dunkin" Donuts, Cinnabon, and Target are swapping their white napkins for brown ones. Seve...