LOS ANGELES (KABC) — Mattel announced plans to create a bald doll for children suffering from hair loss in response to an ongoing campaign on Facebook. Southern California resident Rebecca Sypin was one of the people behind the Facebook campaign, urging Mattel to create a bald Barbie that children battling cancer and other diseases that cause hair loss can relate to. The Beautiful and Bald Barbie Facebook page now has more than 150,000 “likes.” Mattel initially told Sypin that they do not take unsolicited Barbie doll suggestions from outside sources, but it appears their persistence paid off.
The toymaker says the new doll will be a friend of Barbie. She’ll come with wigs, hats, scarves and other accessories. Production is set to begin next year.
Instead of selling the dolls in stores, Mattel said it plans to give them directly to children affected by hair loss. The company says it will also give dolls to the Children’s Cancer and the National Alopecia Areata foundations.