Positive TV

Reclaim Motherhood – Documentary and Campaign

Filed Under: Feminine, News

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Positive TV is delighted to be working with Samantha Rife on this important documentary and campaign Reclaim Motherhood.

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The Mission

In a society that values productivity above all else, motherhood is discussed in economic terms, and a mother’s worth is often limited as a result; media’s use of terms like “work-family balance,” “maternal wall,” and “motherhood penalty” show how motherhood is only addressed in the context of commerce. We give motherhood plenty of lip service, but at the end of the day, we don’t extend moms the same respect we would a professor, a dentist, an accountant or a judge.

While legislative mandates such as paid maternity and paternity leave and legal protections against discrimination are an absolute necessity, we must first address the biggest taboo of all – the deeply-ingrained cultural bias and stigma that surround motherhood in American society.

Discrimination against mothers in the United States stems from assumptions deep-rooted in expected social roles to which men and women are adhering. The sad casualty of such discrimination is that many women, particularly stay-at-home, full-time mothers, experience motherhood as a process of demoralization: a loss of control, feelings of alienation and dependency, and an overall loss of personhood.

So much more is at stake here than the wellbeing of individuals. Families generate the human capital which make a society flourish. Recognizing what women (and men) go through to bear and raise children, and demanding that institutions adapt to accommodate these realities is fundamentally necessary for the future of society.

With the Documentary we will campaign on the crucial nature and inherent value of motherhood by providing an uncensored look into how the cultural stigma of motherhood impacts mothers, fathers and families across the United States — in how they raise their families and view themselves. We hope to empower mothers by re-establishing their personhood to show that mothers need to be seen as hard-working, intelligent, contributing members of society who are molding society’s greatest assets: the next generation of children – children who need to be properly nourished, loved, and nurtured.  There is no more important task.