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Students celebrate success with cost effective tracking device for pets and possessions

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Two university students have won a national competition, after founding a company which aims to reduce the cost of keeping track of pets and treasured possessions.

Baran Ceylan and Matt Manders created the RECollar Pet ID Tag, which costs just £4.99 and allows owners to help ensure the safety of nomadic pets by storing crucial information, such as personal details or even illnesses and ailments.

The duo from the University of Bath founded their company ‘BC&M Technologies’ for the PricewaterhouseCoopers & Bright Futures National Business Champion competition. Their challenge was to come up with a workable money making idea, and make it a reality.

The product beat off fierce competition to win the national prize. As well as offering the opportunity to complete a six-week summer insight internship programme and a £250 start up fund, their success has opened up a number of doors including the opportunity to develop a follow-up product, the i-tag.

This small SMS-enabled, geo-tracking device uses cell triangulation to allow users to keep tabs on the location of the tag and in turn a pet, or anything else it is attached, to by using the text message function on their phone.The latest idea looks set to take off with the pair having already been approached by a venture capitalist wishing to invest further in their expanding company.

Baran explained: “Currently if you purchase a Personal GPS tracking device it can cost £150 – £350 upfront and there can also be costly subscription fees.Our system uses cell triangulation, a mobile phone technology. All you have to do is attach the device to whatever it is you want to track be it a pet, a car or a handbag and by sending a text to the device you get a reply straight to your phone with all the details you want.

See Simon Meadow’s full article on The Optemist’s website..